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Why Use a Real Estate Agent?

Hearing commercials lately for 1% real estate transaction fees being offered from companies such as Redfin makes people wonder, “Why should I hire a professional real estate agent?” Their fees are typically around 6% that the seller pays as part of the closing cost that is applied to paying both the listing agent and the buying agent. Is 6% justified when it seems like there are so many other options out there like Open Door and Purple Bricks?

Here is a simple real estate fee chart that may help you decide.

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Hiring a professional Realtor from a company such as Keller Williams brings value in the quality of real estate service you will receive. Here is what a professional full service real estate agent provides you;

Precise market data for your local area.
A competitive analysis that is exact in bringing you knowledge about the right market price to list and sell your home.
Removal of guessing.
Lower risk in presenting your home for sale.
Knowledgeable adjustment choices when needed.
Unparalleled industry knowledge.
Specific attention and detail for your property.
Specific attention for the type of property you are looking to buy.
Securing buyer leads that match your property.
Increased security when opening your home to the public.
Consideration for your time and privacy.
Professional procedures for your home and families protection.
Qualifying buyers before considering an offer.
Buyer offer risk analysis.
Negotiating price and terms in your favor.
Providing you with a detailed Market Analysis to show you proof of what similar homes in your neighborhood have sold for, are currently in contract and those currently active for sale.
Providing you the history of sold homes so you know how long homes have stayed active on the market without a contract.
Full listing marketing services such as professional photography, 3D walk-through, professional measurements, floor plan display, flyers, online marketing, staging assistance, open house events and more.
Optimizing the initial two week selling sweet spot.
Negotiating issues that inevitably arise during the process of selling your home in your favor.
Managing deadlines, documents, and the closing process for you.
Providing the names of experienced qualified vendors for you to use (title search companies, lawyers, appraisers, home inspectors, repair, etc.).
Selling your home for the best price in the shortest amount of time.
Finding the home that matches your unique set of requirements and preferences for the best price in the shortest period of time.

Bottom line: you get what you pay for. Do you really want to try to save a little money and compromise the result you want when selling your home?

Advice: save bargain hunting for assets that aren’t as important.