Here is How
The Anchorty Formula has been forged from working closely for a variety of Fortune 100 and Sports brand clients.
They all have a few key elements in common that make their marketing strategy extraordinary.
Home pricing is constantly changing. It is dependent upon the housing market.
The first phase of the successful sale of your property is an in depth look at your property in relation to the general housing market and specifically in relation to your local real estate market. We analyze and draw up a detailed comparative market analysis (CMA) report that collects all of the pertinent market data in your specific area as it relates to your unique property.
An initial sale price is identified. We review this information together in order to determine the best pricing and sale strategy. We rely heavily on current facts and data with expert analysis applied.
Our team conducts a market test. This allows us to test your property positioning without any negative impressions applied. We review the results together to apply fine tuning to your listing campaign.
This process positions your property for a favorable market response. This will help maximize your profit and reduce time on market in order to help you achieve your goals.
We perform a detailed review and analysis of your property along with a granular look at the latest market data for your specific location.
We draw up a preparation plan that includes high quality services that will make your property stand out from others that are available in the current market.
We work with you to schedule and implement key actions that will showcase the very best features of your home, highlighting unique aspects that buyers will not be able to get with any other property.
At the end of Phase 2 we will stir up anticipation for your property by creating a pre-sale buzz before moving to P3 – Strategic Promotion.
Leveraging multiple networks and syndication channels, we strategically promote your property to specific market groups that match your property features. Instead of a general distribution of your property to a generic population, we identify the optimized target market and increase exposure and effort of your promotions to that specific market.
The premium promotion effort covers a wide variety of forums such as property information syndicated to websites, search engines, social networks, qualified emails, print and property roadside.
Premier open house events are scheduled for dates and times that maximize the prime selling opportunity.
If adjustments are needed you will be consulted before a change is made to the campaign. Market changes are tracked meticulously to help gauge action that will optimize the sale event.
Once offers are received, an expert risk analysis will be applied and summarized for you to decide the best buyer to select to enter into an agreement with as we move into Strategic Negotiations.
Our team delivers 20+ years of contract negotiation experience specifically in high pressure business offerings.
We focus on obtaining a favorable contract on your behalf while navigating pitfalls that often arise through real estate offers.
Our unique risk management process optimizes the best market price while protecting your assets and security while respecting your family and your schedule. When multiple offers are presented we provide you with detailed consulting on helping you make the best offer selection.
We represent you while helping navigate the various parties through the agreement kick-off, inspection phase, funding, final walk through and closing.
